Critical Illness Insurance has been seen as a product that is ‘sold’ by advisers rather than ‘bought’ by consumers.  If this is the case then it explains why there are so many people out there with no cover whatsoever yet they still have families to support and mortgages to pay for.

Ask any one in the street if they would accept free critical illness cover and just about everyone (I’m guessing here) would say yes so there is clearly value in the product as far as consumers are concerned. So what stops people from just going out and buying cover for themselves?  Could it be that they don’t want to have to visit a financial adviser who will then tell them that they should consider other products too?  Could it be that the product is complicated and they haven’t the time or inclination to find out what is the best product for their needs?  The answer is probably both.

The internet is changing this though.  It is now possible to find out more information about critical illness policies and what is offered.  It is possible to get free online quotes too through websites like this.  However, anyone wishing to purchase critical illness insurance should be able to do it easily and correctly so advice is something that should be considered before you buy.  The more specialist websites such as this there are in the future, the more people will be inclined to just buy cover of their own accord without being ‘sold’ it.  This in turn will make critical illness cover a more polular product and sales will increase.